BA (Hons)
Marketing and Advertising

Industry Expertise 

Students can hear from guest speakers who share their industry expertise and professional practice experience. Recent speakers have included a Senior Director Marketing Effectiveness at Mars, an Advertising Strategist at Spindogs, an Account Manager at VCCP, and a VP Global Insights and Analytics at McDonalds. We also offer talks and webinars from the Chartered Institute of Marketing.

Professional Practice Year

All full-time students on this course have the opportunity to take a year-long professional practice placement after the second year. A Placement Year Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. Students are expected to cover their own travel, accommodation, and living costs. You don't have to pay tuition fees for this year, but you will need to cover your travel, accommodation, and general living costs.

Students who complete the one-year professional practice placement will be awarded a BA (Hons) Marketing and Advertising (with Professional Practice). Those who choose not to complete a placement will receive a BA (Hons) Marketing and Advertising, or equivalent exit award.

International Year Abroad

Full-time students on this course may have the opportunity to take a year-long International Year Abroad (IYA) between the second and third year, or a study abroad semester in the second year.

Studying at one of the University's approved partner institutions is an opportunity to study in a cross-cultural environment with wider cultural experience and can enhance your future employment opportunities. If being taken as an IYA, with many partner institutions supporting internships, it is also possible for students to elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. 

Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2:2 or above, dependent upon partner requirements) and successfully completed the application process. 

Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. Successful completion of the IYA will be reflected in the award title - BA (Hons) Marketing and Advertising (International Study Year). 

A Study Abroad Tuition Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. No extra tuition fee is payable to the host university, but students are expected to cover their own travel, accommodation, and living costs. There may be opportunities for additional funding through scholarships (dependent on availability). 

Optional Field Trips

Students may be invited to join optional field trips throughout their studies to see effective marketing in action. Previously, trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost. In addition, there is an optional visit to advertising agencies in New York, which is funded at student's own expense. 

What Can I Do with an Marketing and Advertising Degree?

Recent Marketing and Advertising graduates have gone on to work in a variety of sectors and roles across the public, charity, private sectors, including advertising agency account management, digital marketing, marketing research and insights, sales, merchandising, and full-service marketing.  

Some of our most recent graduates have gone on to work in organisations such as X, Nielsen, Nestle, Mediacom, Centre Parcs, Notts County Football Club, Bosch, Dyson and Joules. Others have equally rewarding roles in marketing agencies such as Krow, Ketchup, The Marketing Practice, Carrington Communications, Rise at Seven, and Moreish. Graduates have also gone onto advertising agencies such as VCCP, Grey, Ogilvy, and McCann.